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- Common social media myths DEBUNKED đ¤
Common social media myths DEBUNKED đ¤
Even dogs are on social media nowadays.
There are all kinds of excuses that people give for avoiding posting on social media to grow their business. Donât let any of these myths hold you back.
WRONG: 90% of Baby Boomers and 95% of Gen Xers use social media according to a recent study. Now, these generations donât report the same negative mental health effects that Gen Z and Millennials report, but theyâre online nonetheless.
83% of Gen Xers report spending up to an hour a day at least on social media. Thatâs up to 7 hours a week (minimum!) that they could be seeing your brand on their feeds. If you target market is Millennials and/or Gen Z, then duh. Even more of a reason to dive right in.
Donât forget that Millennials are currently between 28 and 43 years old so your target demo might really be more ~hip and digital~ than youâre imagining them.
Obviously, there are other ways to reach older demographics, but if you target demo anyone under 78 years old, thereâs a pretty good chance they are actually on socials with the rest of the population.
WRONG: When it comes to organic social media, you shouldnât be spending money (unless itâs on a killer social media manager like me). âOrganicâ means that you generate engagement without any ad spend. You can post for free just like anyone else, and I would encourage you to shy away from spending money on social media advertising.
Why?
Everyone is sick and tired of being inundated with advertisements. People head to social media to get away from them.
Watching TV and an ad comes on? Pull out your phone and scroll.
Taking public transportation where ads plaster the walls? Pull out your phone and scroll.
Where are you reading your news? Probably not in a physical paper. On your phone, where your social communities are just clicks away.
People donât open Facebook or Instagram to see ads. They want to be entertained, educated or get angry.
If your brand can make them feel any of these things, congratulations! Youâre going to grow without wasting thousands of dollars on âdigital advertising.â
Instead, (shameless plug) hire me. Iâll assess your businessesâ current social standing and come up with a strategy to bring actual value to your audience. Theyâll see you more, click more and buy more.
3. I donât need social media because I already have a website
Is your website optimized for mobile where 57% of internet users spend their time? If not, theyâre looking you up on Facebook or Instagramâguaranteed.
Over 93% of brands acquire at least one new customer from a video they posted on socials, and 82% of consumers prefer when brands engage with them on social media.
Do you expect people to visit your website every day to see what you have going on? Of course not. You need to meet them where they areâŚSOCIAL MEDIA.
Is this feeling redundant yet?
4. Social media wonât work for me because I donât know how to do it & I donât have the time
Call me! You donât need to ~post the most~ to see a positive return, as proven by the stats above.
More than half of online users are lurkers: people who observe but donât typically post anything. Even fewer than that have worked in professional social mediaâwhich is different than posting about your dog/kid/dinner/football team/friends/outfits/garden/etc.
Iâve increased engagement for brands by over 300%, and Iâll do it for yours too.
5. Itâs too late for me to build a social media following
Thereâs no time like the present!
If this newsletter hasnât convinced you that social media isnât a fad, you might want to go back and read it again.
Let me help you grow your business, boost your brand and improve your sales through effective social media strategy for the 21st century.
Respond to this e-mail, and weâll get started.